Dass

DIGITAL MARKETING ASSUMES GREATER IMPORTANCE IN INDIA TODAY Imagine a Sunday market or shandy in India across the continent. The scene is chaotic with hundreds of buyers selling their wares. From vegetables to durable trinkets, from strange Indian medicines and concoctions that will make your head swirl. Colourful and attractive, almost seductive, and yet you are walking through without much ado. Everybody is paying obeisance to  you and indeed, the world is at your feet. Now picture this scenario -  with a mobile in your hands and everything you need or might need is just a few clicks away. And unlike in the past when you did not even put on whatsapp till you wanted to send a specific message (because you could not afford data), now with 1GB to 2GB free data at your disposal, you are literally blessed with a magic wand that opens up hundreds of markets for you! That my dear friend is the new India. If you were sitting idling thinking the digital market is still raw and y...

Marketing is two things: Data and Creativity. Kinda like Spock and Captain Kirk. Marketing requires enterprise. And so does digital marketing. But is Digital Marketing gaining so much traction? Partly because it is here and partly because, it is the future. Personally I have had my share of digital marketing shaped by exploration and experience: Hands on activity on social media covering Facebook to Google, Instagram to Whatsapp and then some. Data itself, not my core strength, was easy to garner using free and paid analytical tools that gave some succinct information – on markets, user demographics and to some extent, direction to creativity. There are many aspects that come into play to make marketing successful and so it is for Digital Marketing. Knowing your customer (KYC) is the biggest and most important aspect of marketing. And unlike traditional marketing and the cliché “which half of my money is being wasted” digital marketing makes no allowance for that. You get to know...