Dass

Marketing is two things: Data and Creativity. Kinda like Spock and Captain Kirk. Marketing requires enterprise. And so does digital marketing. But is Digital Marketing gaining so much traction? Partly because it is here and partly because, it is the future. Personally I have had my share of digital marketing shaped by exploration and experience: Hands on activity on social media covering Facebook to Google, Instagram to Whatsapp and then some. Data itself, not my core strength, was easy to garner using free and paid analytical tools that gave some succinct information – on markets, user demographics and to some extent, direction to creativity. There are many aspects that come into play to make marketing successful and so it is for Digital Marketing. Knowing your customer (KYC) is the biggest and most important aspect of marketing. And unlike traditional marketing and the cliché “which half of my money is being wasted” digital marketing makes no allowance for that. You get to know...