THE FAST & FURIOUSLY FREE
DIGITAL MARKETING ASSUMES GREATER IMPORTANCE IN INDIA TODAY Imagine a Sunday market or shandy in India across the continent. The scene is chaotic with hundreds of buyers selling their wares. From vegetables to durable trinkets, from strange Indian medicines and concoctions that will make your head swirl. Colourful and attractive, almost seductive, and yet you are walking through without much ado. Everybody is paying obeisance to you and indeed, the world is at your feet. Now picture this scenario - with a mobile in your hands and everything you need or might need is just a few clicks away. And unlike in the past when you did not even put on whatsapp till you wanted to send a specific message (because you could not afford data), now with 1GB to 2GB free data at your disposal, you are literally blessed with a magic wand that opens up hundreds of markets for you! That my dear friend is the new India. If you were sitting idling thinking the digital market is still raw and y...