Who's More Important!

 

 

Employees - Distributors/Retailers - Consumers?

That seems like a Catch-22 situation but almost all do agree on a ascending order of importance. But remember, the other will not exist without the latter or the former. 

Employees - The Middle (consisting of suppliers, distributors, and retailers or the sellers of your product/service to them) - Consumer.

Why should employees be the top priority of the Organization? Quite simply, without the employee, there would be nothing to sell. But some would point out the classic chicken and egg conundrum. Who comes first? Without consumers, there would be no use of the product/service. So each one is as important as the other.  But it has been proved without a doubt that good employees - the result of good treatment by the employer - leads to happier consumers. How come? Elementary Watson.

A satisfied employee will ensure that the consumers - who ultimately pay the salary - get the best value for his/her money to ensure his/her well-being. The world over the best companies - doing well in the market also usually top in being the best employers. Google itself is the closest example of the same.

The consumer, however, is not the second most important! It would be the connecting link/s between your company and the consumer. Like the wholesaler, distributor, channel partner, and of course the point of sale - the retailing outlet which could be a key account or just a roadside convenience store.

The middle link will also be more oriented to push your products if your products/services are impeccable and better than the competition. But that would pale in comparison if, for some reason, this level does not get the required backup and attention, courtesy, and respect they require. If there is a lacuna in your relationship with this point, it will be passed on to your consumers. 

So before you start worrying about your consumers, give thought and attention to your employees and those who form the chain that links to your final consumer.

Fail in this and you will probably fail in having a happy consumer.